The new product, dubbed “Prudential Life Farewell Plan”, gives customers the assurance that they and their loved ones are protected against the financial pressures that come with the final expenses of life.
It also ensures that, should the unthinkable happen, they can say farewell with dignity and pride.
Speaking at the launch, the National Insurance Commissioner Miss Lydia Lariba Bawa said: “We welcome innovative products like the Farewell Plan that Prudential Ghana has launched today. We applaud Prudential’s commitment to listening to customers and responding to their needs. They are bringing more choice to the market, and that can only be a good thing for customers.”
Emmanuel Mokobi Aryee, Chief Executive Officer of Prudential Ghana, said: “A funeral is a chance to come together and celebrate the life of a loved one. But it can also bring financial pressures and worry at a difficult time. Prudential’s innovative Farewell Plan means our customers can take care of their family, and make sure they or their beloved are honoured with pride.”
Dr. Matt Lilley, CEO Africa at Prudential, said: “We are immensely proud of the strides Prudential Ghana is making. Since starting operations, we have nearly tripled the agency sales force, creating hundreds of jobs and helping us to bring the benefits of life insurance to even more Ghanaians.”
He said Prudential was “dedicated to helping our customers build better futures, by offering innovative, affordable products, like the Farewell Plan, that meet their changing needs.”
“And we are committed to being a long-term partner with Ghana more widely – by creating high-quality jobs, by supporting skills development and by channelling our customers’ savings into long-term investments in the economy. Ghana is one of the most dynamic and exciting markets in Africa and we believe that together we have a bright future,” he added.