Prudential Bank opens Taifa branch

Prudential Bank says it is poised to facilitate financial inclusion for small scale and medium scale enterprises and individuals who would ordinarily have no access to banking services.

To this end, the bank has added a mobile banking platform dubbed ‘mobiWise’ which provides money transfer services, mobile money, third-party payment for bills and cardless transactions.

Mrs. Mary Brown, Deputy Managing Director in charge of Banking Operations, Prudential Bank who announced this in Accra on Friday said “with our mobile banking platform customers are able to carry out various transactions conveniently as customers’ accounts is linked to their mobile money wallet”.

Mrs. Brown who was speaking at the opening of the Taifa branch of the bank said the bank was of the conviction that the future of banking was technology hence the decision of the bank to invest in the latest banking technologies to make banking convenient for customers.

She said the Taifa branch was opened to serve the banking needs of the community and its environs.

She said the market analysis before opening the branch revealed that the catchment area was awash with shops, clinics, small and medium sized enterprises and residential area that needed access to banking services.

Mrs. Brown therefore, urged businesses and individuals in the area to take advantage of the bank’s services and products to expand their businesses.

She said the bank has products and services tailored for small and medium scale enterprises engaged in trading, handicraft production and export, fishing and cold store business, transport services among others.

“The bank provides a comprehensive range of current and savings accounts including special church accounts for churches and congregation,” she said.

She said the bank would be extending its services to cover the rest of the country soon.

Mrs. Akosua A. Boahen, Head, Marketing and Corporate Affairs, Prudential Bank said the bank’s reputation was built on a strong tradition of integrity and quality service delivery.

She said the bank provides consumer credit facilities targeted at salaried workers and also provide welfare loans and vehicle ownership financing for customers.

Mrs. Boahen said the bank would work hard to substantially increase its market share and customer base.

She spoke of a three-year strategic rolling plan it had adopted, and said, central to this was the “building of a stronger bank with a customer-friendly focus”.

“We are committed to providing customer service that exceeds customers’ expectation and outshines our competitors,” she stated.

By Times Reporter








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