President Akufo-Addo honoured with IAA’s highest honourary award

Mr Hamid (in smock) receiving on behalf of President Akufo-Addo an honorary membership from Mr Felix Tataru World President of the IAA. With them are Executives of the IAA

Mr Hamid (in smock) receiving on behalf of President Akufo-Addo an honorary membership from Mr Felix Tataru World President of the IAA. With them are Executives of the IAA

President Nana Addo Dankwa Akufo-Addo was yesterday conferred the highest honourary membership of the International Advertising Association (IAA) at the second African Leadership Conference underway in Accra.

IAA is a global body that champions the interests of all the disciplines across the spectrum of marketing communications including advertisers, media and marketing companies and individual practitioners.

Minister of Information, Dr Mustapha Abdul-Hamid, who opened the two-day conference on the President’s behalf subsequently, received the President’s symbolic membership certificate.

Dr Abdul-Hamid and Mohammed Adjei Sowah, Metropolitan Chief Executive of the Accra Metropolitan Assembly (AMA) also received honourary membership of the Association.

Dubbed “African Rising Reloaded” and on the theme “Evolution of Brands and Consumers: Reinvent or Die” the conference is being attended by current and future players in the industry from 13 countries in Africa and beyond.

Mrs Norkor Duah, Vice President of IAA-Africa Development, reading President Akufo-Addo’s credentials, praised him for his “highly acclaimed and noble personality” and exemplary exploits in politics, human rights, women empowerment and other feats achieved in Ghana and beyond.

Going through a long list of accolades, Mrs Duah said the Association believes President Akufo-Addo is well placed to support the development of brands and the industry.

Opening the conference, President Akufo-Addo said after years of slow growth, there was the urgent need for African leaders and businesses to harness the continent’s potentials to accelerate its development.

“The hopes and opportunities needed to leapfrog Africa’s development are here with us. We can no longer allow the challenges of yesteryears, obscure our vision for a brighter African future”, he said.

This, he said called for  education and skills revolution to meet the human resources needs and highlighted  efforts his government was making in the education  and business.

Expressing worry over the unsavory tags the continent had received over the years, President Akufo-Addo said brand champions and business leaders, ought to highlight the renewed and improved prospects of Africa and the new African brand.

“I charge you, my friends, to play a more assertive role in projecting an Africa that is rising and is ready to tackle the challenges of the 21st century head on,” he stated.

Touching on the evolution in human capital and consumer preference, he said there was more emphasis on the quality of brands and that brands must either reinvent or die.

IAA Chairman and World President Felix Tataru said the association needed to lead the processes of satisfying the changing taste of consumers and meet global trends.

He said IAA was committed to the Africa Rising vision and would look at ways to harness the potential of the continent and called for a united front to champion their visions.

Joel Nettey, President, Advertising Association of Ghana and Vice President External Communications of IAA, appealed to the government to expedite action on the passage of the Advertising Council Bill to streamline activities in the sector.

He said the association would submit a proposal to President Akufo-Addo to support their global advocacy for the institution of International World Communication Day to champion the cause of the industry.

By Jonathan Donkor

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