NLA rolls out 3-year growth strategy

NLA DG PIXThe National Lottery Authority (NLA), has began imple-mentation of a 3-year Innovative Strategy for Growth which is expected to see its contribution to the Consolidated Fund growing exponentially by more than 230 per cent by the end of 2017.

This growth will be achieved partly through the introduction of new lottery products, and partly through the vigorous pursuit of a customer centric culture whereby the customer will be placed at the heart of the business.

The Acting Director-General of NLA, Brigadier-General Martin Ahiaglo (Rtd.), communicated this strategy to staff during his annual outreach programme to NLA’s regional and district offices across the country.

Brigadier-General Ahiaglo took time to explain the philosophy, intent and purpose behind the strategy.

He outlined the key goals of the strategy and impressed upon staff the importance of consistently delivering a memorable customer experience.

He further explained that part of the initiatives to drive the Innovative Strategy would involve the creation of a marketing department and a corporate communications unit.

The Marketing Department, would primarily focus on promoting NLA’s products and services, fulfilling customers’ wants and needs for a long lasting relationship as well as conducting market researches into product development.

The Corporate Communications Unit, on the other hand, will be responsible for managing all internal and external communications aimed at creating a favourable point of view among the company’s stakeholders.

The Director-General emphasised that internal communications, a key objective of his outreach programme, was a vital element in helping to share his vision and energise employees’ drive for the NLA Innovative Strategy for Growth.

The Director-General encouraged staff to see themselves as joint owners of the strategy and ensure they played the roles expected of them in the achievement of the overall objectives of NLA because “if we slack, the wheel would not move and we shall not be able to bring moments of hope and happiness to our customers while generating revenue for national development”.

Brigadier-General Ahiaglo disclosed that NLA had rolled out two new products this year namely, the Soccer Cash and the 5/90 Mobile Platform.

He said NLA would sustain this momentum by rolling out at least one new product yearly, as part of efforts to meet its revenue generation targets.

The Director-General was accompanied by the Director — Administration and Human Resource, Ms. Afumwaa Bruce who seized the opportunity to explain the new NLA code of ethics to the staff.

She disclosed that a training programme was being prepared to build the capacity of staff on Customer -Centric Culture, to ensure staff were well informed on their roles under the strategy.

By Times Reporter

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