The National Investment Bank (NIB), says it is transforming itself to meet the growing competition in Ghana’s banking sector.
Consequently, the board in collaboration with management has put in place a three-year strategic plan aimed at helping the bank to stay ahead of the competition.
Togbe Afede XIV, Board Chairman of NIB who disclosed this at the bank’s 2015 customer appreciation cocktail held in Accra said the objectives of the strategic plan was to increase the bank’s market share.
He said the bank had pursued vigorous branch expansion since the beginning of this year, increasing its branch network from 28 to 37.
“The coming year would see the bank opening more branches. We also have an objective to establish a number of lounges for our high net worth customers in Accra, Tema, Kumasi and Takoradi. Today we have three lounges in Accra and one in Kumasi,” he said.
The board chairman said one other objective of the strategic plan was to improve service quality to increase significantly customer loyalty and provide the best service quality to customers.
“Our desire is to serve you better hence we spend quite some resources in training our staff so that they can serve you better,” he said.
Provision of a robust technology platform convenient and reliable he said was part of the strategic plan.
“I must say that, our IT support and security has improved considerably. We can only say it will get better,” he said.
On the domestic economy, Togbe Afede said it continued to experience fiscal pressures resulting from unreliable energy supply and its attendant high cost of production, limited job opportunities for graduates, heightened inflationary expectations among others.
“In the wake of these challenges in the economy, NIB is on a good path of growth. Last year, we promised we would pay dividends to our shareholders. For the first time in over eight years, our shareholders were paid dividends this year,” he said.
This he said was only a manifestation that, the bank was on a trajectory of growth.
Mr. Ernest Mawuli Agbesi, Managing Director of the bank urged customers to continue to do business with the bank.
He said the bank had rolled out a number of products, especially within the SME and the customer product range to address the needs of our customers.
By David Adadevoh