National PR confab slated for mid October in Winneba

Ms Elaine Sam,(middle) launching the IPR Week celebration,With her are Mr Charles Adjei Tetteh(left) and Mr Henry Dottey,(right) all Executive members IPR. Photo Michael Ayeh

Ms Elaine Sam,(middle) launching the IPR Week celebration,With her are Mr Charles Adjei Tetteh(left) and Mr Henry Dottey,(right) all Executive members IPR. Photo Michael Ayeh

This year’s National Public Relations (PR) Conference and Annual General Meeting (AGM) is scheduled for October 17 to 19 in Winneba, Central Region.

Organised by Institute of Public Relations (IPR) Ghana, the event would bring together seasoned practitioners, fellows of IPR, past executives of IPR amongst others to discuss means of expanding the body of public relations knowledge and sharing.

Launching the 2018 PR Week in Accra on Monday, Ms. Elaine Sam, President of IPR Ghana, said the AGM was also a platform to assess the institute’s activities within the year and forecast into next year’s programme, which includes the election of new executives.

She said a public lecture to be addressed by Mr. Kojo Yankah, Founder of the African University College of Communications (AUCC) would precede the conference on the theme, ‘Deriving values from value- A test for corporate governance.’

According to the IPR Ghana President, the theme would focus on beginning the conversations on restoring the value system of the Ghanaian and ensuring today’s youths attain a high sense of patriotism and responsibility.

“From our assessment in 2017, many of the issues that came up prior to the 2016 general elections and matters after indicate that the nation has lost its values. We grew up in a country where respect for elders, disposal of waste, respect for national emblems were done with dignity. The same cannot be said today. We have lost all these and the impact is permeating into the fabric of society negatively,” Ms. Sam added.

On recent issues within the financial sector, she said the loss of the country’s value system was to be blamed for poor corporate governance which fueled the crisis.

“The happenings in the banking sector points to this basic fact. The loss of our value system can be blamed for poor corporate governance. As simplistic as this may sound, did we not listen to advice from our elders? Did we need to just appoint anyone as an elder of a community? If we had adhered to these tendencies, chances are we would not be in the situation we find ourselves,” she stated.

Later in November this year, Ms. Sam said the IPR Ghana would hold the Ghana National Public Relations and Communications Excellence Awards and urged all businesses, organisations as well as practitioners to submit their entries for consideration.

As an important element in project implementation, she called on the government and corporate bodies to invest in communications and train communication personnel to support in deriving the maximum benefits towards national development.

By Claude Nyarko Adams and David Takyi

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