National Cocoa Fair Launched In Accra

Anthony FofieAs part of efforts to promote the consumption of cocoa in the country, the Ghana Cocoa Board (COCOBOD) has launched a National Cocoa Fair to mark this year’s campaign on Copal Cocoa Day to be cleberated from September 28 to October 1.

To be held in Accra, the fair would bring together stakeholders to showcase different cocoa products and services, and also instill in Ghanaians the habit of consuming cocoa.

Speaking at the launch in Accra, the Chief Executive Officer of COCOBOD, Anthony Fofie, stated that the current per capita level of cocoa consumption of 0.5 kilogramme was inadequate and a vigorous action was needed to promote cocoa consumption and enhance the future of the industry.

The CEO said COCOBOD intended to direct the promotional campaign towards every area of the society and also include the poor to make cocoa consumption part of the national psyche.

Consequently, he said the COCOBOD had reconstituted the National Committee for the Promotion of Cocoa Consumption (NCPCC) to help develop concepts and strategies for a generic promotion of cocoa consumption in Ghana.

According to Mr. Fofie, research findings had revealed enormous health and nutritional benefits of cocoa which should be taken advantage of by the citizenry.

The chairman of NCPCC, Noah Amenyah, said the committee would, among others, coordinate the activities of stakeholders to increase the awareness of the health and nutritional benefits of cocoa, with the resultant desire of increasing cocoa consumption in the country.
“As producer of the world’s best quality bulk cocoa and the second largest producer of cocoa, it is not acceptable that our consumption should be that low,” he said.

The committee, he said, had looked at various challenges facing cocoa consumption in the country, including price, availability, packaging, product perception and health concerns, so as to find a comprehensive solution.

Mr. Amenyah, who is also the Public Affairs Manager of COCOBOD, said research had revealed that the cocoa bean contained about 300 elements which had several health and nutritional benefits and was optimistic that the fair would improve the incomes of cocoa farmers and also create employment for the millions of Ghanaians who would be engaged in the activities. - Charles Amankwa &
David Donkoh

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