Mobile voice subscription continues to grow

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Mobile voice market share for September 2016

Mobile voice subscription in the country continues to grow steadily after picking up in August this year.
According to the market statistics posted on the National Communication Authority (NCA), as at the end of September 2016, the total number of mobile voice subscribers had increased from 36,912,019 as at the end of August to 37,239,720 as at the end of September, 2016.
This represented an increase of 0.89 per cent and put the total penetration rate for the month under review at 133.35 per cent.
In August, the increase in subscribers was 0.47 per cent, while the total penetration rate for the same month was 132.44 per cent.
Gainers & losers
MTN’s voice subscriber figures for the period under review was 18,050,144, representing an increase of 0.89 per cent over August 2016’s figure of 17,890,958.
Subsequently, MTN’s market share for the month under review was 48.47 per cent, maintaining its dominance in the highly competitive industry.
Surprisingly, Vodafone’s mobile voice subscribers decreased from 8,223,957 at the end of August 2016 to 8,158,527 as at the end of September 2016.
The September figure represented a decrease of 0.80 per cent, resulting in Vodafone’s market share for September 2016 recording 21.91 per cent, to hold on to its position as the second largest telecom company in the country by subscription.
According to the NCA statistics, Tigo’s voice subscribers increased from 5,225,021 as at the end of August 2016 to 5,402,668 as at the end of September 2016.
This indicated an increase of 3.40 per cent, bringing their market share for the month under review to 14.51 per cent, to put them on the third spot in terms of subscription.
Airtel’s voice subscribers increased from 4,642,569 as at the end of August 2016 to 4,697,653 as at the end of September 2016.
The figure represented an increase of 1.19 per cent, while its total market share for the month under review was 12.61 per cent.

The statistics showed Glo’s voice subscribers increased from 822,539 as at the end of August 2016 to 828,162 at the end of September 2016.
This reflected an increase of 0.68 per cent for the month with their total market share for the month under review recording 2.22 per cent.
Expresso’s voice subscriber figures decreased from 106,975 as at the end of August 2016 to 102,566 as at the end of September 2016.
The figure, according to the NCA, represented a decrease of 4.12 per cent, while their total market share for the month under review was 0.28 per cent.
Fixed telephony
In the fixed telephony category, there are two operators — Vodafone and Airtel — providing fixed line services to the public in Ghana.
As at August 2016, the total subscriptions for the fixed operators were 254,021, representing a decrease of 1.06 per cent from the previous month. Vodafone recorded a total subscriber base of 246,425, while Airtel ended the month with 7,596 subscribers.
NCA assigns, allocates and regulates the use of frequencies in conformity and development strategies for the communications industry.

 

Business Desk Report

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