Media urged to be innovative

The president of the Accra Institute of Technology, Professor Clement Dzidonu, has called on the media particularly newspapers to be innovative to become relevant in  the ever-changing media landscape.

“For the media houses to remain relevant, profitable and avoid demise they must adapt and innovate,” he said at a ceremony to mark  the 59th anniversary celebration of the Ghana News Agency (GNA) in Accra yesterday.

The programme which was on the theme, “59 years of reporting:  Defining frontiers of journalism,” was  attended by both current and retired staff of the agency, the board as well as well-wishers.

As part of the programme, some of the current and retired staff were honoured for their hard work and dedicated service to the agency.

Labaari, a new Information Portal developed by the agency  to provide access to the general public and subscribers to access information from the agency was inaugurated.

Prof. Dzidonu who spoke on the topic, “Technology-driven value creation in news service:  Information as asset,” said in the emerging technology-driven news media landscape there was the need to explore innovative ways and means that could enable them create value in the delivery of information to the public.

He explained with the advent of the internet, the public could access information on  phones through social media channels such as Facebook, Twitter and other platforms and this had created the need for the media to adapt to remain in business.

According to him the traditional  media – newspapers, television and radio – were not the only source the public could access news, saying  with the current digital age, the public could now access news on social media platforms before the traditional media report on them.

He congratulated the GNA on her 59th anniversary and wished the organisation well in the years to come.

The General Manager of GNA, Dr. Bernard Otabil in his welcome address said the agency had come a long way since it was established in 1957.

According to him, GNA, set up by Ghana’s first president, Dr Kwame Nkrumah, was the first wire service to be established in the Sub-Saharan Africa.

Dr. Otabil paid glowing tribute to past and current board, the management, past and current staff for their hard work which had put the organisation in an enviable position.

Touching on the Labaari platform, he said “the new platform, christened ‘Editor’s Picks’ allows  subscribers to GNA files, access to videos, audios and photos”.

By Kingsley Asare

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