Mahogany Consult, an indigenous Public Relations (PR), Event Management and Human Development Consultancy company has set an ambitious target to expand its operations to West Africa in the next five years.
Speaking in an interview with a cross section of the media in Accra as part of activities earmarked to celebrate the company’s five years anniversary Mrs. Baaba Cofie, the Senior Consultant for Mahogany Consult said the company had over the five years built its capacity to become a major player in the industry.
“Very simple, we want to be everywhere in Africa. As our vision says, we want to spread our wings like the mahogany tree. It’s very important to us. We want to have Mahogany Consult in West Africa, East Africa, and North Africa and beyond,” she said.
Mrs. Cofie said the company would tap into its partnership with Public Relations Organisation International (PROI) to extend to achieve its target.
“We want to do that in five years time, we want to be the Agency that is known for its strong research base. We have a strong academic background and as an Agency, we are interested in not just churning out academic materials but we are also interested in training the next generation of academics and practitioners,” she said.
She said the company which started with two people (partners) had grown and now offers employment opportunities for Ghanaians.
On challenges that confronted the company over the five years Mrs. Cofie said “When we started Mahogany Consult, we were PR people and not business people so we had to learn the way of doing business in Ghana the hard way. The good thing was that we had a number of international jobs at the beginning which made us more comfortable and happy but overtime we realised that building a business when the money comes in meant that you put it back in the business.”
“The second challenge was human resource. That is, getting the right people to work with.” Although, at a point it was a challenge, some way somehow, God just brought some people to partner with us and they have been a blessing because if you talk about resourcefulness, the resourcefulness is in the people and if you do not have the right people to work with, it is very difficult to become resourceful,” she said.
The third challenge she mentioned was the inability to understand the tax system in Ghana and the work environment in general in the early stages.
“The fourth challenge was with our local clients. A few didn’t really appreciate what PR is and how important it was to their businesses and they did not see its contribution to their bottom line. Therefore paying for PR services was not a big thing,” she said.
Mrs. Cofie said the company’s biggest accomplishment was its partnership with Public PROI in 2012 which opened the opportunity for the company to expand its horizon.
By David Adadevoh