The National Commission on Culture (NCC) has advocated the promulgation of a policy to ensure Ghanaian fabrics are worn at all official functions.
This, the NCC explained would promote Ghana’s culture heritage, grow the local textile industry and reward creativity in the fashion industry.
Madam Janet Edna Nyame, the Executive Director of the commission said this at the launch of “Wear Ghana 2019” in Accra yesterday.
The “Wear Ghana 2019” would be held in the month of March.
The event was on the theme; “Wear the talk, promote your own” and it attracted fashion designers, some ambassadors of “Wear Ghana” among others.
The “Wear Ghana” programme under the auspices of the Ministry of Tourism, Arts and Culture was initiated in 2017 to promote local textiles and create employment for the youth who are into fashion and dress making.
Madam Nyame said institutions such as universities, security services and the legislature should adapt local designs and patterns in their regalia, uniforms and paraphernalias to promote national identity.
“The greatest attraction of a group of people is what they wear which means we can identify ourselves to the world, about who we are by what we wear,” she said.
She said the commission intended to replicate the Wear Ghana festival in all regional centres to attract tourists and corporate entities.
Activities lined up for the month-long festival include a float, health screening, made in Ghana product exhibition, photo shoot and fashion show.
A brand ambassador for “Wear Ghana”, Maame Akua Austin suggested Ghanaians wear made-in-Ghana attires to improve the industry’s revenue.
According to her, Ghanaians should be inspired by President Nana Akufo- Addo’s initiative by wearing Ghanaian prints even to official events.
“We are hoping that in the near future, we would not see people wearing any foreign clothes to work. We want people to wear Ghana,” she added.
She said the fashion industry in Ghana has a lot to offer Ghanaians; hence initiatives like this only help push the industry to a higher height.
BY BENEDICTA GYIMAAH FOLLEY