Kantar, Kantar a leading data, insight and consultancy company has launched a new global brand, dubbed ‘Kantar Public’, which will work with clients in government, development organisations and commercial businesses to advise in the delivery of public policy, public services and public communications.
Kantar Public will deliver global best practice through our local, expert team based in Accra; will synthesise innovations in marketing science, data analytics with the best of classic social research approaches; and will build on a long history of methodological innovation to deliver public value. It includes consulting, research and analytical capabilities.
As part of this global move the Kantar Public Development Practice will be launched shortly in sub-Saharan Africa, continuing and consolidating our work to bring about more effective development through locally based high quality and innovative evaluation and research.
Its offer is designed to support the needs of government and public sector clients in different social and political environments, and to provide holistic support, from formative research work on public policy through to internal capability building and impact assessment of development programmes.
Working with the WPP Government and Public Sector Practice, Kantar Public can also support its clients in the government communications field with integrated campaign activity and digital government service delivery.
Eric Salama, Kantar Chief Executive Officer, said “We are proud of the work that we do in this sector, which is growing fast. Its increasing importance in stimulating behavioural change in many aspects of societies requires the kind of expert resource and investment that Kantar Public will provide.”
Dr. Michelle Harrison, previously Global Head of the Political and Social Practice at Kantar TNS, is named as Global CEO and the Chair of Kantar Public said ”It’s been a privilege to have the opportunity to create the offer for Kantar Public, drawing on so many conversations around the world with our clients.
“I believe we have a unique toolkit, backed by a world leading research infrastructure, and are ideally placed to assist our clients in government, the public sector and global institutions. I am also very lucky to have been able to appoint such a strong team of global leaders, who share a passion for quality and innovation in our client work, for the delivery of a better public realm,” he said. ”
By Times Reporter