Substandard vehicles, including those that are unable to withstand weather conditions and environment in West Africa, have over the years been shipped into Ghana from Dubai and America by unofficial distributors.
The General Manager of Japan Motors Trading Company, West Africa, Imad Antione Ghorayeb, who disclosed this said, “In such a situation, we realised that the engines, tyres, injectors, suspension and transmitters get severe problems within a short time after it is used on rough roads and harsh weather conditions”.
Mr. Ghorayeb, was speaking at the grand draw of a three-month promotion organised, by the company, held in Accra, to select winners.
He also expressed concern about challenges facing automobile distributors in the country, such as market instability regarding unofficial distributors.
Mr. Ghorayeb explained that the activities of unregistered distributors were significantly affecting the market, as they tarnished the brand image of registered automobile distributors.
He, therefore, urged government and Ghana Automobile Distributors Association to find solutions to challenges posed by unofficial distributors in the country.
Chico Company Limited, an energy company in Takoradi, has emerged winner.
It was presented with a new Nissan Navara, while Wumraq Ghana and Nature and Development Foundation, which emerged second and third respectively, received paid trip to South Africa, and a Yahmah Motorcycle.
Dubbed, the Nissan Navara Promo, the promotion was opened in August solely to customers, who patronised services and products of Japan Motors.
Mr. Ghorayeb congratulated the victorious companies, and said the promotion was organised by his outfit as a corporate social responsibility and to thank their customers for their loyalty.
“We donated a Nissan pick-up to World Vision last month and we opened this promotion to thank our customers and to re-emphasise our commitment to serve them better”.
Mr. Ghorayeb said that about 50 customers out of 200 that entered the promotion were also presented with Yamaha generator each as well as other consolation prizes such as polo T-shirts.
He said the company was considering institutionalising the promotion, and introducing new ones that would enhance customer relationship and boost sales.
By Charles Amankwa