Huge Market For Ghana’s Non-Traditional Export In Canada

Ghanaian exporters have been urged to consider the Canadian market as a major destination for non-traditional exports (NTEs).

gepa pixSpeaking at a seminar to introduce Ghanaian exporters to the Canadian market in Accra Mr. Stephen Normeshie, General Manager, Ghana Export Promotion Authority (GEPA) said in spite of the opportunities in the Canadian market for Ghana’s NTEs, its share of that market was woefully small.

The seminar geared towards small and medium-size enterprise (SME) exporters as well as non-exporters, interested in learning about new market opportunities, particularly in the potential to find success in the Canadian market was organised by the GEPA in partnership with Trade Facilitation Office (TFO) Canada, a Canadian institution that works with exporters from developing and emerging countries.

Participants were taken through fundamental considerations required to ensure their steps towards entering and doing business in the Canadian market.

Representatives from TFO Canada who are in the country for the seminar will hold a similar section for exporters and SMEs in Takoradi.

Ghana’s export products to Canada include foodstuffs, wood products, vegetable oil, vegetables, live animals, precious minerals and metals and chemicals.

An amount of $ 22 million was realised last year from Ghana’s exports to Canada and $ 9.4 million was recorded in the first five months of this year.

Mr. Normeshie said Canada and many developed countries accounted for just 10 per cent of our NTE earning in 2013.

Some of the reasons for this he said could be attributed to exporters unfamiliarity with the dos and don’ts of the Canadian market.

“It is for this reason that GEPA is happy to collaborate with the TFO of Canada to organise the two seminars on exporting to Canada this month. I urge you to take advantage of this opportunity to expand your export base,” he said.

The General Managers said the GEPA was aware that one of your key challenges was access to a consistent supply base of products of acceptable quality to feed the export market.

To this end, he said the government, through the GEPA and allied facilitators, was working around the clock to resolve this.

He said it was within the framework of these interventions, the National Export Strategy was launched last year.

The National Export Strategy and Development Programme is aimed at increasing non-traditional export revenues from the current US$2.436 billion to US$5billion by 2017.

Under the strategy, GEPA and other stakeholders are being equipped with the necessary resources to ensure a successful implementation of the strategy.

He said the interventions outlined in the strategy sought to support the whole value chain of our exports- from farm to fork.

“As a start, GEPA will work with all local and district assemblies to identify and develop export products and find markets for them. In the coming months, we will travel the length and breadth of the country to carry out this assignment. We urge our exporters to be part of this activity which will ultimately be to your advantage,” he said.

Belen S. Mulugeta, Project Manager, TFO, in her presentation on the opportunities available in the Canadian market said there was the need for Ghana to position itself to take advantage of exports opportunities in Canada.

She said currently Ghana’s export to Canada was primarily limited to cocoa and wood products adding that opportunities exists for non- traditional exports as well.

The project manager advised potential exporters to be aware of the strict requirements, and proper documentations needed to export to Ghana. By David Adadevoh

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