Known as the digital graphic, the software is an electronic replica of the company’s newspapers where readers can read on their smartphones the same form as the hard copy, including adverts.
Speaking at the launch of the software, on Friday in Accra, the Managing Director of GCGL, Mr Kenneth Ashigbey, said the initiative was to reach out to readers of the newspapers in the country and abroad.
He explained that readers would have to download the application, the Graphic News Application, from their play store unto their Smartphone and subscribe to any of the company’s brands.
Mr. Ashigbey said after subscribing, readers would receive digital versions of the newspapers every morning to read at a cheaper price.
“The graphic news application makes it possible for people to access all our newspapers, especially in places where people find it difficult to have access to our products,” Mr. Ashigbey said.
He promised that the company would continue to educate and entertain the public, adding “it is our mandate per the constitution to hold leadership to account to the people on what is happening in the country.”
He stressed that the introduction of the software application was to position the company in the global world to better make its products available everywhere.
The Director of Marketing of GCGL, Mrs Shirley Acquaah-Harrison, said the innovation would help boost the fortunes of the company.