Mr. Ekwow Spio-Garbrah, Minister of Trade and Industry, has asked Ghanaians to project the image of Ghana to the international community, to woo investors into the country.
He asked manufactures to focus on branding of their products to promote made-in-Ghana goods.
Mr. Spio-Garbrah, who was addressing members of the Brand Ghana Council Retreat last Friday, said Ghana remained a preferred investment destination in Africa.
He said Ghana was identified on the international stage by its unique products such as kente, gold and jewelry, adding that Brand Ghana was partnering with 20 inter-sectoral agencies to promote Ghana’s investment opportunities.
He said Brand Ghana was leading a campaign to have public and private institutions in Ghana and abroad hoist the welcoming flag on buildings and establishments.
Nana Ato Dazdie, a former Chief of Staff, said “if you don’t brand, you will be branded”.
He said the country should emulate Switzerland, which he said offered better investment opportunities, adding that the competition on attractive investment opportunities in Africa was getting keener.
He said Brand Ghana was established in 2009 and had engaged in activities to position Ghana as the most investment attractive destination.
It is working with organisations in Africa and Europe, to advance the cause of image building and carving a good reputation for Ghana.
By Malik Sullemana