The committee said it went through a deliberate process to arrive at the logo which was launched by President Nana Addo Dankwa Akufo-Addo last Thursday.
At a press conference in Accra yesterday, the Chairman of the Media Sub-Committee, Ato Kwamena Jefferson Sackey, said the committee got 50 proposals from designers and shortlisted 20 designs.
He said the committee, with the help of some experts, shortlisted the designs to five before it settled on the current logo, designed by one Emmanuel Addo, a Masters’ student at the Kwame Nkrumah University of Science and Technology (KNUST).
CREATIVE DESIGN PROCESS
Explaining the creative design process of the logo, Mr. Sackey said the logo was inspired by two adinkra symbols, ’MatiMasie’ and ‘Tikoronkoagyina’.
The MatiMasie symbol, he said, implied that any people must possess wisdom, knowledge, and prudence while the ‘Tikoronkoagyina’ symbol was a proverb which meant “two heads are better than one”
He said the two symbols were carefully put together in a rough sketch before the actual logo for the anniversary was created.
The Chairman of the Media Sub-Committee said after the initial rough sketch, the sketches were modified on a computer before the actual logo was arrived at.
He explained that the committee carefully went through a laborious process to develop the logo and indicated that it did not copy from anywhere as rumoured.
He said the logo, which symbolised togetherness, duality of the essence of life, diversity in democracy and independency, emphasised the need for Ghanaians to come together “because a union of diverse people, no matter who they are or where they come from, can achieve more together”.
Mr. Sackey indicated that the people holding hands in a circle with heads coming together symbolised a diverse Ghana at work together.
“The colours and the background project that of the National Flag. The design elements come together in harmony to compliment the theme of the Ghana: 60 Years On – Mobilising For Ghana’s Future,” he said.
The emphasis on individuals of diverse ages and experiences coming together in the logo, he said, called for a celebration of the country’s past icons who changed lives both at home and around the world.
He said it also called for re?ection on the many unsung citizens who lived, worked, contributed and died quietly in the name of and service to Ghana and a challenge for citizens to take ownership of the country.
On the budget for the anniversary, the Chairman of the Planning Committee, Ken Amankwa, told newsmen that the US$20 million budget for the anniversary would not be used for the March 6 event only but for the year-long anniversary.
He appealed to corporate institutions to come to the aid of the committee and support it with resources to make the anniversary a memorable one.
By Yaw Kyei