Ghana’s participation in travel trade shows abroad will help encourage global tour operators and travel agents to highlight Ghana on their tour circuits, Mrs. Elizabeth Ofosu-Adjare, Minister of Tourism, Culture and Creative Arts, has said.
Such fora, she also said, enable participants to do tourism trade deals, international networking with travel professionals, buyers and provide travel business intelligence.
According to a statement issued by the Ghana Tourism Authority, the Minister was speaking at the ongoing World Travel Market (WTM) Fair in London, United Kingdom, which ends today.
The WTM Fair, which is the world’s leading travel trade show, is an annual event which takes places in the British capital of London. It is seen to be the prime meeting place and also an excellent opportunity to meet business partners and to do business.
In line with the ministry’s mandate to develop and sustain tourism for national development, the minister’s delegation included a cross section of the tourism trade associations and the creative arts practitioners with the view to showcase Ghana’s excellent diverse tourism/cultural heritage.
Mrs. Ofosu-Adjare sees the fair as a rare opportunity to promote Ghana to the UK and European markets, focusing on buyers from the incentive, luxury travel and leisure sectors, among them are associations, conferences organisers, incentive planners and large-group travel organisers.
She observed that the fair would afford Ghana the opportunity to inform and sensitise investors about investment incentives and opportunities available in the tourism, culture and creative arts sector.
“For Ghana, the World Travel Market continues to be one of the best platforms to deepen relationships with UK and also to develop some strategic European international travel trade,” she said
Mrs Ofosu-Adjare remarked that the UK market was a very strong one for Ghana “and both countries have a very close historical relationship, which must be sustained for mutual benefits”.
The minister earlier, spoke briefly about Ghana’s unique tourism product when she was given the opportunity by the moderator of the ministerial summit CNN’s anchorman Richard Quest to give the short tagline for Ghana.
Ghana’s participation at the WTM will be climaxed with Ghana Day celebration to showcase the rich tapestry of Ghanaian culture and creativity in music and dance, a taster session of variety of Ghanaian cuisine, as well as, an assorted made in Ghana products.
As it was last year, it is expected that a number of participants at this year’s WTM fair would patronise the Ghana stand to enjoy the proverbial Ghanaian hospitality.
Ghana’s delegation also includes officials from the Ministry of Tourism, Culture and Creative Arts, the Ghana Tourism Authority, Forestry Commission, Ghana Airport Company, private sector operators comprising Sunseekers, Land Tours, Apstar Tours, African Regent Hotel, African Origin Travel and Tours.
By Times Reporter