‘Ghana beyond aid can be achieved through marketing’

Odeneho Kwafo Akoto III,Paramount Chief of Akwamu Traditional Area,,

Odeneho Kwafo Akoto III,Paramount Chief of Akwamu Traditional Area,,

The Omanhene of Akwamu Traditional Area, Odeneho Kwafo Akoto III, has said the Ghana beyond aid agenda can be achieved through effective marketing.

He, therefore, urged members of the Chartered Institute of Marketing Ghana (CIMG) to develop relevant and innovative products with proper packaging for the Ghanaian and international market, to rake in revenue for the country.

Odeneho Akoto made the call at the 29th National Marketing Performance Awards of the CIMG, in Accra, at the weekend, on the theme: “Marketing:  A Catalyst for Driving Ghana beyond Aid”.

He  stressed that  the country must uniquely be self-sufficient and self-reliant.

Odeneho Akoto, said marketing should be properly practiced, to precipitate economic activities so that government could collect taxes, and to increase production of goods and services, to drive the economy and make Ghana self-reliant.

He noted that Ghana, which has abundant natural resources could be become self-reliant financially, if her natural  resources were properly  packaged,  marketed and sold locally and  on the international market, to rake in more revenue.

Odeneho Akoto said the country needed well-planned businesses with good marketing strategies and better marketing skills, to come out with acceptable products.

He expressed concern that very few businesses in Ghana did any serious marketing research to determine consumers’ preference, saying “we always wrongly assume that our products will be purchased and patronized.”

“The reason why most businesses fail is that we do not do any marketing research or analyses whatsoever either in the planning stage or continuously as a customer’s demand and preferences change over time”, Odeneho Akoto said.

He paid glowing tribute to award winners and commended them for their hard work.

The National President of CIMG, Kojo Mattah, said the awards had gingered a lot of companies and helped them to pursue business excellence.

He said no nation had developed and created jobs for the youth without industrialization, and said the Ghana beyond Aid agenda was a semblance of the Marshall Plan of America, used to develop Europe.

Mr Mattah said the Ghana beyond aid agenda should not be a mere rhetoric, but a call for duty and change in the country’s legal, political and economic structure.

He pledged that CIMG was ready to partner and support government to market the Ghana to accelerate the development of the country.

Dr Daniel McKorley, Group Chief Executive of the McDan Group of Companies, was adjudged the Marketing Personality of the Year for 2017, for his exploits in the shipping industry.

The organisers of Garden and Flower Show received the National President’s Special Award.

By Kingsley Asare

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