GEPA Creating Access For Exports To Chinese Market

GEPA PixThe Ghana Export Promotion Authority (GEPA) says it is working to ensure that Ghanaian exporters have enough access to the Chinese market.

Currently, it is considering a Memorandum of Understanding received from the organisers of the Yiwu fair which will enable Ghanaian exporters’ continuous participation in the fair to showcase their products.

Mr Gideon Quarcoo, Chief Executive Officer of GEPA, was speaking at a review forum of the 6th China Yiwu Forest Products Fair, which brought together exporters and institutions, which participated in the fair to share their experiences and map the way forward.

He said regular participation in the fair would afford the exporters the opportunity to penetrate into the huge Chinese market.

Mr. Quarcoo however, stated that as the GEPA was doing its best to promote export, it was important for exporters to add value to their products to remain competitive.

“China is a worthy trade partner and Ghana is on the horizon of a new relationship but all depend on exporters readiness to explore that market,” he said.

GEPA under the auspices of the Ministry of Trade and Industry and in collaboration with the Ghana/China Friendship Association (GHACHIFA) co-ordinated the participation of over 50 Ghanaian entrepreneurs and institutions in the 2013 China-Yiwu International Forest Products Fair held from November 1 to 4 at Yiwu in the Zhejiang Province of China

It was the first time Ghana participated in the fair, which has attracted over 1,300 enterprises from 24 countries and regions, and 21 domestic provinces, municipalities and autonomous regions in China, as well as forest industry groups.

He said Ghanaian entrepreneurs and their Chinese counterparts must learn to understand each other’s laws and business practices, adding that the future was bright despite the challenges.

Mrs Agnes Gifty Adjei-Sam, Deputy Director Research and Trade Information at GEPA presenting the  report  described Ghana’s participation in the fair  as very successful as most of the exhibitors continue to receive orders after the event.

“Visitors to the fair showed a lot of interest in Made-in-Ghana Products. Some of our exporters run out of stock as early as the second day of the exhibition,” she said.

Despite the gains, she said the Chinese market was very sophisticated with peculiar constraints which require deliberate and focused entry approaches and called for constant stakeholder meetings to plan how to consolidate the hold in the Chinese market.

She mentioned products such as wood and bamboo products, cashew nuts, semi processed and processed cocoa products, medicinal plants as some of the products that caught the eyes of visitors to the exhibition.

Mr Gao Wenzhi, Economic Counselor Chinese Embassy in Ghana said, there was the need for Ghanaian Small and Medium Size Enterprises to take advantage of fairs and exhibitions to penetrate into the Chinese market.

China, he said, had special policy towards Africa and urged Ghanaian exporters to learn from their participation in the fair. By David Adadevoh

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