GCB Unveils New Corporate Identity

Ghana Commercial Bank (GCB) Limited has unveiled a new corporate identity to meet the changing needs of its retail banking customers and the aspirations of companies with international trading requirements.

GCB’s new identity consists of an eagle symbol, with the ‘GCB’ logo with pallets that gives expression to the company’s new image as an indigenous Ghanaian bank.

Speaking at a ceremony to unveil the company’s new brand identity, the Managing Director of GCB Bank Limited, Simon Dornoo, said the company, after losing some grounds to new entrants and existing players in the banking industry, had regained its position as one of the best performing banks in the country.

“We have more than doubled our revenues from GH¢200 million to ¢560 million, increased operating profits from GH¢20 million to ¢320 million, and doubled deposits over the last four years.”

“This performance moved the ban from a 20th position on the baking league table to number one in terms of overall performance and return on investments,” he said.

Mr. Dornoo said investors in African capital markets across the world voted GCB the best performing banking stock in Africa in 2010 and 2013 and added that the company’s contribution to community initiative had increased several folds in line with the strong results.

The MD said the company’s aim was to consolidate its position as one of the best performing banks in the country and play a leading role in the growth of the Ghanaian economy.

“Our commitment to Ghana and its future are demonstrated everyday through the actions that we take as an organisation.  This has not and will not change. Ghana remain our home market and central to our future expansion plans,” he said.

He said the company’s path to success in the ever increasing competitive banking landscape would come from its capacity to serve its customers and ability to create an environment that would unleash the potential of its employees to contribute to the achievement of building a strong financial services brand on the African continent.

The Deputy Minister of Finance, Mrs. Helen Mona Quartey, announced that the government had successfully completed the issuance of US$1 billion Eurobond from the European Bond market for the nation.

“This is music to our ears, especially judging from the rate at which the loan was contracted in spite of the challenging economic situation that we find ourselves in,” she said.

In the wake of issuance of the eurobond, coupled with the govern-ment’s intention to restructure the entire economy, the deputy minister urged state-owned enterprises and institutions in which the government had equity in to reposition themselves to deliver quality services to the public.

While commending GCB for the efforts to rebrand itself, she said the government had high expectations from the bank and was looking forward to a time where state-owned enterprises would be able to pay dividends to the country.

“I am looking at a future where the bank would be able to pay dividends high and above what it has been paying. I am told GCB has plans to go out into the West African sub-region with its evolved brand and this makes us very excited,” the minister said.

By Yaw Kyei 

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