GCB announces next phase of rebranding… As it opens Amasaman branch

Mr. Samuel Sarpong (second from right), explaining a point to some of the guests inside the bank.  (Inset):  Flags being hoisted to mark the opening of the bank.               Photo: Michael Ayeh

Mr. Samuel Sarpong (second from right), explaining a point to some of the guests inside the bank. (Inset): Flags being hoisted to mark the opening of the bank. Photo: Michael Ayeh

GCB Bank Limited (GCB) has announced the next phase of its rebranding programme, designed to make it the country’s most reputable financial institution.

Mr. Samuel Sarpong, Acting Managing Director of the Bank, who made the announcement yesterday at the commissioning of its Amasaman branch, in the Ga West municipality, also said that the new office was the bank’s commitment to fuel business activities in the area, pledging to offer businesses the support needed to grow.

He said the rebranding included re-modeling, which was to inject modernity into the GCB branch ambience, while improving service delivery for the comfort of customers, in particular, and the public in general.

Mr. Sarpong noted that the rebranding, would, in the next four years, take advantage of business opportunities to expand in commercially-vibrant communities through the establishment of branches.

GCB has commissioned two new branches this year, including the Amasaman branch, with a view to opening two more branches in Weija and Adjiriganor, all in Accra, to take the total operating branches of the bank to 160.

Mr. Sarpong said the bank recognised the upsurge of business activities in the municipality, which required modern banking services to help accelerate economic activity.

He mentioned the bank’s preparedness to give special support to small and medium-sized enterprises (SMEs), 24-hour personal loans to salaried workers, electronic banking products for individual customers as well as facilitating international-inward remittances and domestic money transfers.

Mr. Sarpong entreated the staff to offer quality banking services to customers to ensure clients’ satisfaction to drive business growth.

The Amasaman branch manager, Daniel Tetteh assured customers of unforgettable banking experience, which would be clients-focused, and urged people to freely walk into the bank to solicit banking services from the branch to grow their businesses.

Mr. Sam Atukwei Quaye, Chief Executive (MCE), Ga West Municipal Assembly, commended the bank for the new branch and tasked them to use their expertise to grow the informal sector, which make up 85 per cent of the economic activity in the area.

He said the municipality was the fastest growing area in the country, according to a recent survey, and was confident the arrival of GCB would accelerate business growth.

The MCE appealed to the bank to support the assembly’s educational fund, which was set up to offer help to brilliant but needy students from the area and pledged their support for the bank’s smooth operation.

 By Claude Nyarko Adams        

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