First Atlantic Bank says it is set to create six additional branches to its existing ones by the end of this year.
This, according to the bank, would bring the total of its branches across the country to 30.
Mr. Odun Odunfa, Managing Director and Chief Executive Officer of the bank, who disclosed this at the opening of the bank’s East Legon branch in Accra, said the bank was keen on bring its products and services to the door step of consumers hence the aggressive expansion
“It is gratifying to state that 2016 has seen the bank continue with its expansion drive, which has culminated in the launch of three additional locations so far this year,” he said.
The bank also opened its Sakumono and Kotobabi branches last week
Mr. Odunfa said “part of the bank’s branch roll out strategy is to build branches that reflect the environment in which they are situated and in so doing building emotional connections with the people we intend to serve. This is what we want to do with the people of East Legon.”
“Our principal objective is to build a global bank out of Ghana and this we are pursuing through the adoption of a culture of service excellence throughout our institution,” she said.
He urged both existing and potential customers to access the bank’s unique products and services.
“The bank partnered with six international remittance service providers – Money Gram, Western Union, Ria, Small World, Transfast and Money Exchange so as to provide the Ghanaian diaspora with options to send money back home to family and friends and for the purpose of investment,” he said.
He said the core value propositions were geared towards identifying customer needs and expectations and providing value-adding solutions for those needs.
By David Adadevoh