First Atlantic Bank sets ambitious target

atlantic pixThe principal objective of First Atlantic Bank is to become the bank of choice in Ghana and beyond by creating an institution that competes effectively in the local and sub-regional financial market place Gabriel Edgal, Managing Director and Chief Executive Officer of the bank has said.

“This we are pursuing through the adoption of a culture of execution mastery and service excellence throughout our institution. We are therefore bringing to the North Industrial Area what we have branded as the purple experience which is our distinctly different service delivery at every touch point which is being driven by a passionate workforce with a strong desire to create value,” he said.

Speaking at the opening of the North Industrial Area branch of the bank in Accra he said the bank would achieve its set objectives by offering quality banking services and products to consumers.

First Atlantic Bank has opened its North Industrial Area branch as part of an expansion drive to bring banking services closer to its customers.

The new branch, which is the fifth to be opened by the bank this year, forms part of the bank’s strategy to build businesses within its operational areas.

Mr. Edgal said the bank’s value propositions were geared towards identifying customer needs and expectations and providing value adding solutions for those needs.

The Board Chairperson of First Atlantic Bank, Mrs. Karen Akiwumi-Tandoh, said following the continuous change in the banking landscape in Ghana, there was the need to design packages that would meet the demand of the banking public.

She said customers demanded greater convenience, increased accessibility, a wider variety of products and services, improved system availability, good customer service and faster turn-around times.

“As the requirements of consumers increased, we at First Atlantic Bank are constantly redesigning our value proposition to deliver on your expectations and in response to customers’ demands; our strategy is to create and roll out branches that are specifically suited to their environment and by so doing position our branches to constituently deliver a memorable customer experience,” she said.

Mrs Akiwumi-Tandoh expressed the hope that the new branch would help grow the bank’s commercial banking portfolio and would be particularly relevant to the numerous businesses within the Industrial Area.

By David Adadevoh

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