Midcom Group, a diversified conglomerate in the UAE, has launched a new range of mobile phones designed in the UAE specifically for Africa and Middle East markets in Accra.
FERO, the new mobile brand, offers 16 models, from entry-level feature phones through to sophisticated premium smart phones targeting the top end of the market.
The phones include the Royal series, X1, Royale Y1 and Royal J1.
Speaking at the launch Mr. Ajit Jain, Regional Sales Manager, Ghana said FERO devices were a reflection of the lifestyle and aspirations of Africa.
He said an extensive research was conducted to find about the needs of consumers in the Africa market hence the design of the products to suit their taste and needs.
“We at FERO believe that a good product is all about finding the right balance between style and function. Our focus on providing aesthetically beautiful products that offer best-in-class features translates into every stage of our mobile phone development process,” he added
He said FERO brand’s portfolio includes a wide range of handsets that cover feature phones and smart phones.
Fero Mega comes with a 5.5 inch Gorilla IPS HD Display, which makes it damage resistant and protects it from scratches.
Fero Zoom is equipped with a high 5-inch HD IPS display, delivering a maximum brightness of 400 nits for best readability even when outdoors.
“The Royal series of Fero mobiles which is the latest introduction on the Ghanaian market – its elegance with the classy design and rich colours are available in three variants namely the X1, Y1 and J1 all of them beautifully crafted for a great user experience,” Mr. Anantha Padmanabham of Midcom Group said.
The X1 premium design for the fashionably cool – flagship 5 inch Royale Smart Phone comes in premium metallic design.
The Royale Y1 is equipped with a high resolution 5.5 inch, 1280 x 720 HD IPS + display, which provides the user with an impressive visual performance and powered by the superior imaging technology providing improved clarity, lighter and beautiful vivid colours.
“The bold and beautiful, Royal J1 has super thin and light design. The phone offers splendid new mobile experience that begins with a single touch and provides you experience that starts at your fingertips,” he said.
He said “Fero U451 Specs runs on Android v4.4 Kitkat operating system and powered by a 1.2 GHz quad core processor. It is a dual SIM phone and has a 4.5 inch (854 x 480 pixels) FWVGA IPS touch screen display. It comes with 5 megapixel rear camera with LED flash and 2 megapixel front facing camera.
By Claude Nyarko Adams