The Business and Financial Times (BFT) has organised a day’s training in business reporting for 18 female journalists selected from media houses in Accra.
The programme, which was on the theme: “Women in media, excellent journalism”, aimed at helping participants to gain more expertise in business reporting, and to encourage the participation of more women in the profession.
The Sales and Circulation Manager of BFT, Mr Godwin Acquaye, noted that the media was an effective tool in promoting economic and cultural development.
He said women journalists were crucial partners strengthening communication and advocacy skills towards women’s development.
Mr Acquaye said a considerable number of African women had made significant gains in the political, economic and social development of Africa.
“African women have long been regarded as the backbone of society, but gender parity is still a lofty dream across the continent,” he said.
Mr Arnold Emmanuel Arhin, the Business Development Manager of BFT, speaking on behalf of the Chief Executive Officer of the BFT, Mrs Edith Dankwa, urged the participants to use the knowledge acquired to improve journalism.
The president of the Editors Forum, Ghana, Ms Ajoa Yeboah-Afari, expressed worry that female journalists were usually marginalised in news coverage in Ghana.
She urged them to discharge their duties professionally, “and women journalists who want to be given ‘soft assignments’ or regularly use their domestic circumstances as excuses to refuse certain assignments, should desist from such practices.”
She called on journalists to seeks higher education to update their knowledge and skills to enable them to perform their duties effectively.
The Head of Private and Women Banking of Access Bank, Mrs Matilda Asante-Asiedu, presenting a paper on “Crossing business reporting barriers,” urged female reporters to be interested in business news.
By Anita Nyarko-Yirenkyi