Enterprise Group ready for Nigerian market – CEO

Enterprise Group Limited (EGL) has announced its readiness to enter into Nigeria to explore the huge market potentials available there.

The decision to explore that market forms part of the company’s long term strategy to expand its operations in West Africa and increase its profitability.

Already, EGL is operating in the Gambia and the entry into the Nigerian Market will bring its operations to three countries in the sub-region.

Speaking at the “Facts behind the Figures” Programme at the Ghana Stock Exchange in Accra, the Group Chief Executive Officer (CEO), Mr Keli Gadzekpo said the Group was in the process to satisfy all the necessary preconditions to enable them start their operations in Nigeria.

“We have been working at it for the last few years and we hope that one of these days we will have the good news to announce to Ghanaians. It is coming along quite positively and i am quite sure we will get there soon,” he said.

Touching on the company’s strategic operations, he said the company had instituted a five- year strategic plan anchored on seven pillars. Creating an ecosystem, consistency and quality growth in revenue, formation of synergies from shared service, promoting innovations and technology, forming strategic alliances to create value, develop the full potential of staff and marketing and branding.

“Four or five years ago we set ourselves a five-year strategy with seven pillars. We number one we wanted to create an ecosystem in which we would have the capacity to provide products and services across the human life journey so it is not by mistake that for example that we are in transitions,” he said.

He noted that following the implementation of their five year strategic plan, a few things had changed including the shareholding structure of the company.

Mr Gadzekpo said the group now had about 3,600 shareholders with 84 per cent shares in the hands of its 20 top shareholders with about 20 per cent in the hands of non-Ghanaians.

On their financial outlook, he said the group currently holds a net income of more than GHC543 million and a total asset of about Ghc1billion.

 

Mr Gadzekpo said the group would come out with a new strategic plan by the close of next year after their expiration of the existing five-year strategic plan.

By Cliff Ekuful

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