Engen Ghana Limited, one of the leading players in the petroleum downstream has organised a two-day training session for its key lubricant distributors in Accra last week.
The training dovetails into a Lubes Key Distributor concept being rolled-out under the name The Oil Centre (TOC) which is a tried and tested Engen Petroleum SA channel strategy for distributing and marketing lubricants in countries where the company operates.
Mr. Francois van Schalkwyk, Technical Manager, International Business Division (IBD), Engen Petroleum, South Africa, lead resource personfor the training course said that the company would use the opportunity to train incoming TOC distributors, key staff and front-liners in various Engen Ghana stations.
Mr. Henry Akwaboah, MD, Engen Ghana, said Ghanaian vehicle owners have lost investments made into vehicles because of the wrong choice and use of lubricants and greases.
He said the company’s mission was to act more responsibly by ensuring that the right skill sets are imparted to customers.
“With the right skills and knowledge, customers will have value for money spent on lubricants”, Mr. Akwaboah explained.
He said lubricants from Engen were better priced and backed by years of innovative research by various research partners across the globe. Mr. Owusu Ansah, Manager, Engen Station, Frafraha, a participant,
lauded the organisers since it is timely, giving the frustration owners of vehicles going through in assessing quality lubricants.
Mr. Robert Ankrah, Manager, Engen Station, Tema, a participant, said the training session has further given insight and better equipped in advising vehicle owners in choosing the right lubricants.
Participants were taken through the Standards of Lubes and Lubrication; Basic Automotive Lubricants; Grease Lubrication; Customer Service; Product Equivalency Determination; and Promotion of Proper Lubrication.
Meanwhile, Engen has organised a stakeholder engagement for twenty dealers across the nation. The first in three years was to strategise and reinforce the new guidelines for the company going forward.
Julia Barbier Nutsukpo, Dealer, Adabraka and Oyarifa, said the engagement indicates the preparedness of the company to take over the market.
She said that it has afforded the dealers new means of marketing and the promotion of products from Engen.
Mr. Kofi Afoakwah Mensah, Dealer, Tema Meridian, lauded the efforts of the company in keeping to its promise of sharpening the skills and knowledge of dealers.
Resource persons included Mr. Hendrik Van der Walt, Business Manager, West Africa and IOI and Mr. Mike Cook, Retail Manager, IBD.
Engen range of lubricants cover agricultural automobiles, mining, construction and marine industries. Engen Ghana Limited is a subsidiary of Engen Petroleum of South Africa which is majority owned by PETRONAS Malaysia.