“Eat Ghana Chicken Campaign” launched to improve poultry production, consumption.

Evelyn Agyenim Boateng

Evelyn Agyenim Boateng

The Ashanti Regional President of Women in Poultry Production, Ms Evelyn Agyenim Boateng appealed to financial institutions to assist local poultry farmers with funds to effectively market their eggs and chicken products.

Citing financial constraints as a major challenge facing the local poultry industry, Ms Boateng pleaded with the financial institutions to introduce special loans for local poultry producers with flexible payment terms to help them expand their production.

 

“When we produce more, then the economy of scales set in so that the prices can come down for people to afford them.

Ms Boateng made the appeal at the launch of the “Eat Ghana Chicken” campaign in Accra to, among other things, create a sustainable and commercially competitive poultry industry in Ghana.

 

“We hope that with this campaign more companies will come on board to produce more chicken and get it everywhere for people to get it,” she said.

 

She further reiterated the benefits of eating locally produced poultry products, saying, “our chicken is healthier and the taste is better”.

 

“So why should we be talking about unemployment while we eat imported chicken to make somebody else’s market grow?” she quizzed.

 

The initiative is part of the Ghana Poultry Project (GPP), which is being implemented under the auspices of the Ministries of Trade and Industry, Health, Food and Agriculture, and the Ghana National Association of Poultry Farmers (GNAPF).

 

The campaign which was launched by the Director of Animal Production at the Ministry of Food and Agriculture (MOFA), Mr Kwamina Arkorful also aims at encouraging Ghanaians to patronise more locally produced chicken, which is noted for its good taste and comparatively high nutritional value.

 

Mr Arkorful observed that the contribution of a flourishing poultry industry was vital to the national economy in terms of increasing employment, particularly in the rural areas, and providing food for households.

 

He said, as part of efforts to boost the performance of local poultry in the Ghanaian market, the government was planning to establish poultry processing plants across the country.

 

The plants, when established, would help local poultry producers to process their products and make them accessible to consumers.

 

 

“We are thinking with the Ghana National Association of Poultry Farmers about how to set up processing infrastructure, because as we speak you don’t know where to get local poultry products,” he observed.

He stressed that it was time for the local producers to make their products accessible, saying, “The imported chickens are processed into convenient pieces for customers.”

 

“Poultry production is a key driver of the country’s economy and the collective efforts of all stakeholders will help the local poultry to compete with the foreign ones in the market,” he said.

Ms Carianne De Boer, Chief of Party, Ghana Poultry Project, expressed worry about the lack of awareness about the importance of local poultry products, hence the campaign.

 

She added that the campaign would focus on increasing the competitiveness of local poultry products on the market.

“We found out that there is not much awareness and plans for the local poultry sector. Very few people even know about the benefits of the poultry we produce in Ghana.

 

“We want to make sure that the Ghanaian poultry sector is able to increase its competitiveness in the market because their percentage in the market is very low,” Ms De Boer said.

 

The Ghana Poultry Project aims at increasing the competitiveness of domestic production and processing of poultry meat and eggs in Ghana. It is funded by the United States Department of Agriculture (USDA) and is implemented by ACDI/VOCA and TechnoServe.

 

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