This year’s Easter Road Safety campaign has been launched at Kpong in the Eastern Region with a call on all stakeholders to collaborate to reduce the incidence of road crashes.
The campaign, on the theme, “Safety First, Think Safety and Drive Safely,” brought together senior government officials, road safety and law enforcement agencies, chiefs, residents and road users to raise awareness on the need for road safety during the Easter festivities.
Speaking at the launch, May Obiri-Yeboah, Executive Director, National Road Safety Commission (NRSC) said the campaign was to compliment other road safety measures in the country to raise awareness of best road safety practices.
She said the campaign was significant in tackling the high number of road traffic crashes recorded in April and December every year.
The situation, she said was as a result of overspeeding especially in urbanised environments, pedestrians’ inability to use the roads safely, motor riders refusing to yield for pedestrians at intersections and passengers being passive to wrongdoing by drivers.
The Commission, Mrs Obiri-Yeboah explained had lined up intensive campaigns in readiness for the potential for increased risk during the festive season to reduce the crashes.
Minister for Transport, Kwaku Asiamah Ofori commended the NRSC for stepping up effort to address the high road carnage in the country during the Easter celebrations.
He said despite efforts by the Commission to reduce road carnage through regular visits to transport operators to measure the level of compliance of operational standards, the situation kept increasing.
Mr Ofori said government would enact a new Act to strengthen the NRSC to address existing challenges with their mandate to make it more responsive to emerging road safety challenges.
He said the campaign theme was to conscientise road users that whenever they use the road, they must develop a safety orientation and make choices that conform to it.
Mr Asiamah said the Commission would collaborate with the Motor Traffic and Transport Department (MTTD) and Driver and Vehicle Licensing Authority (DVLA) to ensure indiscipline road users were apprehended and sanctioned.
Mr Kwasi Amoako-Atta, Minister for Roads and Highways, for his part, pledged to support the campaign by ensuring best road maintenance practices were executed on all roads and highways to improve its conditions.
As part of its road safety action plans, Mr Amoako-Atta said the Ministry would provide and maintain dedicated tracks for the use of Inter-Mediate Transports (IMTs) to prevent the occurrence of IMTs sharing the road with motorised traffic.
From Claude Nyarko Adams,