Distell Ghana embarks on expansion drive

Burton Swain, Country Manager of Distell GhanaDistell Ghana Limited, producers of Cider beverages has embarked on an expansion drive with the aim of serving the needs of the Ghanaian market.

As part of the expansion, the company has started extending its product line with the introduction of Hunter’s Dry Cider.

It comes a year after the company, headquartered in South Africa, opened its bottling plant at Tema with the initial production of Savanna Dry and Hunter’s Gold drinks.

Interacting with journalists at the launch of the new drink in Accra on Saturday, Mr. Burton Swain, Country Manager of Distell Ghana, said the expansion move was indicative of the company’s commitment to invest more in Ghana.

He said although, the Ghanaian economy was currently facing challenges including power supply which was adversely affecting industry, the prospects remain bright.

“We believe there are more valid reasons to stay than to quit,” he said, adding that “we are here to stay for the long term”.

Distell Ghana is a joint venture between Distell Group Limited of South Africa and Finatrade Group, a leading agric-business operator in Africa.

According to Mr. Swain, the decision to increase investment in Ghana was informed by the need to address the increasing needs of Ghanaian consumers, adding that the introduction of the new product was based on the outcome of a market survey.

”We have been impressed with the warm reception our brands of wines, spirits and ciders have enjoyed on the Ghanaian market,” he said.

So far, he said the company’s bottling plant at Tema has 30 permanent workers, and was hopeful that more job opportunities would be created for the youths in Tema and other surrounding areas as the company expanded.

In addition, he said the company would continue to source raw materials in Ghana and neighbouring countries for production so as to support local farmers to develop their businesses.

By Edmund Mingle

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