Distell Builds Bottling Plant At Tema… to produce cider drinks & whisky for West African market

Distell PixDistell Group Limited, Africa’s leading producer of cider and wines, has built a multi-million Ghana cedi bottling plant in Tema, as part of the company’s expansion drive.

The GH¢16million plant, which would be opened in June for full scale production, would enable the company to use Ghana as its West African hub to produce its cider drinks and whisky.

The plant, built by Distell Ghana Limited, a joint venture between Distell Group and Finatrade Group, a West African leader in agricbusiness, has the capacity to bottle 15million litres, and has created jobs for over 100 people.

Hitherto, the company’s products including Hunters, Savanna, as well as Knights Whisky and Royal Reserve range of spirits, were produced in South Africa.

At a reception for clients held in Accra at the weekend ahead of the commissioning of the plant, Burton Swain, Distell Ghana Country Manager, told journalists that the investment was part of the company’s desire to increase its interests in Ghana.

He said producing in Ghana would help to make use of local raw materials, as well as ensure efficient supply of products to the hospitality industry at a cheaper cost.

“Distell will combine its solid production and marketing expertise with the local marketing, sales and distribution knowledge of its partner, Finatrade, to bring top quality products at competitive prices to the Ghanaian market,” he said.

According to Mr. Swain, the company was now focusing on building new skills to help in boosting the country’s manufacturing sector.

“The investment would also provide a springboard for further penetration of Distell brands in neighbouring Togo, Benin, Burkina Faso and Cote d’Ivoire,” he said.Ellias Daher, Human Resource Manager of Finatrade Group, said Finatrade contributed to the investment because of the huge potential benefit for the national economy.

“We believe in this country, and we continue to encourage foreign firms to direct their investments to Ghana to aid in its economic growth,” he said.

He said the joint venture was one of many partnerships Finatrade continued to have with other firms to establishment factories in critical sectors to explore the vast investment opportunities for the benefit of Ghanaians. By Edmund Mingle

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