CRAG repositions to become relevant in tourism industry

The Car Rental Association of Ghana (CRAG) is to set up a secretariat to run its operations in a bid to restructure, repackage and reposition itself to become relevant in the tourism industry.

Speaking at the association’s second general meeting in Accra, Seth Yeboah Ocran, the Interim President of CRAG, said the association could not continue to do business without a resourced office if it was to become a partner of choice in Ghana’s development agenda.

“Setting up the secretariat will tremendously improve our operations as an association, particularly in data availability and integrity through research,” he said.

According to a GNA report, he said the secretariat would also offer basic business support services to members in good standing.

Mr. Ocran announced that Mr. Akwasi Marfo, the Interim Vice-President, has pledged to provide a vehicle for the secretariat.

He urged members to shift from thinking as individuals and think as a corporate institution.

“Instead of our individual businesses buying vehicles separately, we can have a corporate outlook and negotiate with various suppliers relative to our corporate spend budget but take delivery individually as and when required,” he said.

He called on members to leverage on their size as an association to get very competitive deals on vehicles, tires, batteries, insurance premiums, tax incentives and financing opportunities.

He said the association must proactively engage stakeholders and take advantage of opportunities and have a stronger collaboration with the Motor Traffic and Transport Division and the Criminal Investigation Department, National Insurance Commission, the Ministry of Tourism and Creative Arts, State Protocol Department and Driver and Vehicle Licensing Authority.

He said the association would dedicate a portion of its corporate social responsibility budget towards road safety related issues and commended the past executives for their support in ensuring a smooth transition.

Tony Burkson, the Chief Executive Officer of the UK Ghana Chamber of Commerce, said Ghana needed to promote its tourism sites more via the internet to the global world.

He said the chamber and the association were partnering to see how best to improve on tourism between the two countries.

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