The Kumasi office of the Cocoa Processing Company (CPC), Ghana’s chocolate producers, has run out of supply of the product used for the celebration of Valentine Day.
February 14, every year, is the Saint Valentine’s Day, and has been declared a “National Chocolate Day” by the government, to highlight the nutritional benefits of cocoa, the mainstay of the economy and to encourage the people to consume more of cocoa products, locally.
However, both retailers and chocolate consumers in the metropolis who have been besieging the CPC office last week to purchase chocolate to celebrate the occasion, which falls today, were disappointed when they were informed of the shortage.
For Kumasi residents, it is a very worrying situation and they wonder why this should happen at this time.
Mrs. Philomena Osei, a provisions’ shop owner at Adum, told the Ghana News Agency (GNA), that this was going to badly affect her business.
She indicated that chocolate and other related products, including pebbles produced by the CPC tended to be in high demand during the month of February and that was when they got good sales.
Miss Agatha Agyeiwaa, a vendor at the railway station, described the lack of supply as a huge blow.
The Ashanti Regional Representative of the Company, Augustine Apom, confirmed that the company’s factory was experiencing some technical challenges, and that had affected the production.
He said it was unfortunate that this should happen at the peak season, when demand for their products was so high.
Mr. Apom said the limited stock had already been distributed to the retailers but admitted this was not enough.
He, however, gave the assurance that the company’s engineers were working around the clock to fix the problem and expressed the hope that the situation would improve to address the shortfall.