The Minister of Trade and Industry (MoTI), Mr. Ekwow Spio- Garbrah, has urged marketers to continuously conduct research into the needs of consumers, to satisfy their demands.
“To market a company, product or service, research, which is converted swiftly to new innovations, are important in determining the needs of the markets.” he explained.
Mr. Spio- Garbrah made the call at the 10th graduation ceremony of the Chartered Institute of Marketing, Ghana, (CIMG), on the theme: “Bridging the gap between theory and practice: the role of professional education,” in Accra.
Eighteen students were awarded Diploma in Marketing, 13 others received Postgraduate Diploma in Marketing, eight people admitted as chartered marketers and one chartered marketer admitted as a fellow.
The minister said research and technology were relevant marketing, as they help in visualising, communicating and analysing ideas, to satisfy the insatiable desires of consumers.
Mr. Spio-Garbrah urged the graduands to evaluate better strategies and seek the views of consumers to improve sales.
He said his outfit had embarked on initiatives, including the establishment of the Rural Enterprise Project (REP), to propel industries into growth to create more opportunities for professional graduates.
The minister said that the country required graduates with the capacity and technical know-how to harness resources, to solve problems facing industries.
The Chairman, CIMG, Dr. George Eric Gyamfi- Osew, reiterated the need for a closer collaboration between professional training institutions and academic institutions, to produce graduates for the job market and to meet the demands of the industry.
Ian Marshall, Head, International Relations, CIM Worldwide, urged the graduands to ensure to improve upon their skills.
By Claude Nyarko Adams