Co-operate With Corporate Boards — CIMG



The Chartered Institute of Marketing (CIMG), Ghana on Saturday rounded up its activities for 2013 with a call on marketing practitioners to co-operate with their corporate boards for the best interest of shareholders.

Speaking on the theme “Marketing: Getting the Board on board”, at the   24th Annual Presidential Dinner Dance and the 14th closing ceremony of the CIMG Executive School held in Accra on Saturday, Shola Safo-Duodo, President of CIMG said while  marketing was a panacea for business success  the fact still remained  that other players were needed to support its overall success.

“After all, a successful marketer must be able to bring along the board and also tap into the wealth of knowledge to success,” she said.

“For the marketer to succeed, he must also work co-operatively with board to oversee the complexity of the function of the organisation and ensure that it continues to co-operate in the best interests of stakeholders,” Mrs Safo-Duodo added.

“They will need to work together to set the tone from the top in promoting a transparent culture that promotes effective dialogues among various functions and risk managers so as to develop ideas with various task managers for a collective and successful administration,” she admonished.

The event which provides the platform for the president to host a number of corporate executives, professionals and deliver a speech on a chosen topic of interest saw about 70 marketing practitioners inducted into various categories of membership of the association.

Some practitioners were given certificate of participation of CIMG Executive School of Marketing.

Mrs Safo-Duodo said a properly instituted board of directors, regularly trained on corporate governance and marketing management could help by focusing the business on the right processes to manage growth, stay on strategy, prepare to raise capital, and plan for capital injection

“Directors and boards with knowledge of business culture, and the competitive landscape are critical influencers who can pave the way in crucial situations and decision making processes that may help shape strategic marketing plans,” Mrs Safo-Duodo said.

She said the institute would, as from next year, no longer serve as a tuition center for the CIMG,UK as it would introduce its home- grown, internationally affiliated marketing qualifications.

Touching on other areas, the president said business owners and board members needed to insist on a marketing orientation approach which must be periodically reviewed to ensure that it pertained across the organisation.

She said recent research surveys of many small and medium scale enterprises in countries where they dominated the economy demonstrated that there was strong positive relationships between market orientation and various measures of organisational performance.

The Minister of Education, Professor Naana Jane Opoku-Agyemang,  in a speech read on her behalf expressed the commitment of the ministry to work with the CIMG to ensure best practices and standards for the growth of corporate bodies.

At the   24th Annual Presidential Dinner Dance and the 14th closing ceremony of the CIMG Executive School held  in Accra on Saturday, Shola Safo-Duodo, President of CIMG said “After all,a successful marketer must be able to bring  along the board and also tap into the wealth of knowledge to success.”   By Salifu Abdul-Rahaman 

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