CIMG Marketing Woman of the Year launches initiative

quist pixLucy Quist, Managing Director of Airtel Ghana and CIMG Marketing Woman of the Year, has launched an initiative, dubbed ‘Evolve with STEM’, to promote the study of Science, Technology, Engineering and Mathematics (STEM) in some basic schools across the country.

Speaking at the launch of the initiative at the 26th CIMG Presidential Ball in Accra Madam Quist           said, “STEM is critical to nurturing curiosity and developing problem solving skills in young people irrespective of age, level or stage in their education.”

She said, “Very often, children avoid the study of STEM because they are made to think that these subjects are difficult or boring. That is why this initiative could not have come at a better time. ‘Evolve with STEM’ is aimed at changing mindsets, mentoring and inspiring young people to pursue STEM.”

The managing director said, “At Airtel Ghana, we believe in the power of potential, that everyone has the inherent ability to realise their full potential. ‘Evolve with STEM’ is aimed at bringing out the best in young people through the rigor and problem solving skills that STEM provides. I am excited about this initiative and the opportunity to pursue this project as the CIMG Marketing Woman of the Year. I am also excited that the CIMG is fully behind this project”.

Under the project, regular mentorship sessions will be organised in collaboration with school heads and STEM clubs in the selected schools will be reinvigorated to provide a platform for young people to engage in science experiential and practical problem solving.

The project will be piloted at the Ablekuma Circuit 2, Mataheko two Cluster of Schools where she taught as a national service person many years ago.

“Supporting education is one of the key focus areas of our integrated corporate social responsibility strategy at Airtel Ghana. We believe strongly in shaping the minds of young people who will in turn shape the destiny of our continent, country and businesses in the future,” she said.

In his statement, Mr. Kojo Mattah, President of CIMG commended Lucy Quist for embarking on the initiative.

He said “the CIMG is fully aligned to this project and we give it our full backing. We want to see many of such initiatives that truly impact on our society. I want to encourage as many members as possible to support this initiative in any way they can”.

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