CIMG Intensifies Training In Customer Care Service

training team The Chartered Institute of Marketing, Ghana (CIMG), as part of its strategic plan, has started training in customer care service as a means of adding value to corporate engagement of their clients.

The training, which started from June 17, 2013, was tailored for the hospitality industry which the Institute has identified as a vital interface between Ghana and external visitors coming into the country and the local clientele.

The first in the series of the training was held from June 17 to 19, 2013 at the Alisa Hotel and drew participants from the Golden Tulip Hotel, Accra, Fiesta Royale Hotel, Best Western Premier Hotel and Alisa Hotel.

It was followed by an in-house training for 38 staff members of Akosombo Hotel on July 15 and 16, 2013.
The course is  under the auspices of the Executive Director of the CIMG, Kwabena Agyekum, Fellow of CIM UK and a Chartered Marketer with, Mrs Annie Barbah Alargi as the resource person.

Topics being treated include ‘How to be responsive and minimise service challenges for the customer’, ‘Psychological wellness for serve delivery’, Building and managing reputation in service delivery’ and ‘Achieving the common goal’.

Participants were unanimous in commending the practical and effective nature of the course and were convinced that it would help them to improve on their service delivery; with some of them requesting that their management, should make the training a regular feature for their companies.

A mystery shopper interviews among the participants revealed that they acquired a different and a better understanding of customer service, and that the course was highly engaging and would enable participants to put into practice the knowledge gained.  They ranked the training above other customer training they had received in the past.

Speaking on the training, the Executive Director of the CIMG indicated that similar customer care training for different sectors of corporate Ghana had been lined up to impact on their performance. He urged other organisations to take customer care seriously as a key to the heart of their clients.

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