Businesses Asked To Be Innovative

Businesses in the country have been advised to be innovative in order to survive in the current competitive business environment.

The Vice Dean of the University of Ghana Business School (UGBS), Professor Joshua Y. Abor, who gave the advice at the maiden UGBS business forum dubbed, “The Pitch,’’ in Accra on Monday, said businesses which failed to innovate, would lose out from the market.

Professor Abor entreated businesses to focus on quality and transparency in dealing with their clients or consumers to enable them compete favourably in the market.

He said consumer preference and taste kept changing and, therefore, there was the need for businesses to position themselves to meet the tastes of their customers.

Touching on the forum, Prof Abor said the UGBS had the moral responsibility to make a positive impact on the business community and remained relevant to corporate Ghana through establishing strong collaboration with industry.

He said it was against that backdrop that the business school was organising the forum, which formed part of measures to build a strong partnership with industries.

The four-day forum which is on the theme, “Sustaining Ghana through product innovation,” being organised by the UGBS in collaboration with Citi FM, is under the auspices of   Stanbic Bank. It brought together about 21 business organisations to showcase their products and services.

The Vice Dean expressed the hope that the forum would enable the participants to identify a variety of new and innovative products and services.

The Coordinator of the programme, Dr. Richard Boateng, said the forum formed part of the UGBS’ second annual conference on business and development on the theme, “Sustainability and Enterprise Development,” and meant to create a platform for businesses to showcase their new products and services.

Some of the representatives of the companies participating in the programme, who spoke to the Ghanaian Times,commended the UGBS for organising the programme, saying ‘’partnership between industry and academic institutions is critical to sustain businesses in Ghana.’’

By Kingsley Asare

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