British Airways Strengthens W.A. Team

Kola OlayinkaBritish Airways is growing its presence in West Africa and has appointed Kola Olayinka as commercial manager for the region.

Olayinka, who was previously the country manager for Nigeria, will be responsible for the airline’s commercial operations in that country as well as Ghana, Sierra Leone and Liberia.

The airline only started flying to Sierra Leone and Liberia just under a year ago and is already planning to increase services from three to four times a week later this month.

At the same time it will increase services to Ghana seven to 10 times a week. From 2014 it will begin operating a Boeing 747-400 on the route, further growing capacity.

This is in addition to the direct daily services it operates to Lagos and Abuja in Nigeria from London.
“West Africa is an important growth market for us and our customers are better served by a commercial team which knows and understands the region and has the autonomy to respond promptly and effectively to local market conditions,” said Gavin Halliday, area general manager, Europe and Africa.

“With his extensive experience in the airline industry, the success he has achieved in Nigeria and first-hand knowledge of establishing new routes in Sierra Leone and Liberia, Kola was the obvious choice for the role,” he said.

Olayinka will be based in Lagos and will report directly to the area general manager for Africa and Europe.
Moran Birger has been appointed as the new country commercial manager in Ghana, based in Accra, and will report to Olayinka.

In Nigeria, AdetutuOtuyalo will continue to oversee the company’s corporate portfolio while AdemolaSanya will continue looking after all trade-related business. Both will report to Kola Olayinka.

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