BRICS media seeks closer cooperation to enhance voice

 Xiaohui Wang

Xiaohui Wang

Leaders of media organisations from BRICS countries met here on Wednesday, seeking closer cooperation so as to make their voice heard on major international issues.

The forum is co-hosted by South Africa’s Independent Media and China’s Xinhua News Agency on the theme, ‘BRICS media cooperation – Fostering an inclusive, just world order’.

In a welcome message at the third BRICS Media Forum, South African organisers said that media cooperation will contribute to helping change the narrative of the work BRICS countries are doing.

Speaking at the opening ceremony, Iqbal Surve, executive chairman of South Africa’s Independent Media, said the forum was held on a special occasion as it came just days before the 10th BRICS Summit to be held on July 25-27 in Johannesburg, South Africa.

Surve, also co-chairman of the BRICS Media Forum, said delegates of BRICS media will gather together to discuss ways to deepen pragmatic cooperation, so as to better serve the peoples as well as the social and economic development of BRICS countries.

In his keynote speech at the opening ceremony, Cai Mingzhao, president of the Xinhua News Agency and executive chairman of the BRICS Media Forum, said that media from BRICS countries share a common responsibility and play a unique role in increasing information sharing, promoting common understanding and enhancing the influence of BRICS in international discourse.

He urged media organisations to stick to the three principles in international news reporting, namely, to be true, comprehensive, objective and balanced, fair, just, progressive, be people-oriented and caring for all.

Wang Xiaohui, Deputy Head of the Publicity Department of the Communist Party of China (CPC) Central Committee and Executive Vice Director of the Policy Research Office of the CPC Central Committee, said in a keynote speech that the BRICS Media Forum has become an important platform for cooperation among mainstream media organisations of the BRICS countries.

Wang urged media organisations from BRICS nations to further enhance coordination and make the BRICS voice heard on important issues.

He called on BRICS media organisations to deepen cooperation so as to boost their spread of influence. -Xinhua

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