Ghana’s premier anti-breast cancer non-governmental organizaton,
Breast Care International(BCI), has commended U.S.-based, Delta
Airlines for supporting Ghana’s anti-breast cancer campaign for over
four successive years.
Chief anti-breast cancer advocate and President of BCI, Dr. Beatrice
Wiafe Addai, in reviewing the just- ended “BCI GHANA WALK FOR
THE CURE” held in Cape Coast, said ” we could not have recorded
these impressive and landmark successes in our ambitious
countrywide awareness creation programs without the input by our
headline sponsor, Delta Airlines.”
Interacting with the media in Kumasi, described the support from the
airline and other partner as immense and productive .
Delta’s official headline sponsorship was formally launched in Accra
on October 21, 2016, which agreement challenged BCI to
disseminate quality breast health education, offer free breast
screening at pre-agreed select communities, and research for
enduring methods to fight stigmatization and wrongly held notions
about breast cancer.
Dr. Wiafe also commended other multi-nationals, local corporate
entities and individuals, who have diversely braved the odds and
supported the BCI GHANA WALK FOR THE CURE, in the last nine
years with financial and other material resources for the success of
the program, now an annual feature on the country’s health
The renowned breast surgeon recalled that, apart from the free
breast screening, the BCI outreach team, at all the cities, towns,
villages, schools, religious institutions and market places visited,
screened the public for other non- communicable diseases including
diabetes and hypertension.
Dr. Wiafe expressed concern that “the staggering and frightening
statistics of women afflicted by breast cancer obviously lend
credence to the need for increased financial assistance to sustain the
community outreach program as the team works vigorously for a
downward reduction in the figures”.
“BCI is keen on celebrating and showcasing survivorship, a potent
tool, and an effective means of encouraging early reporting to health
facilities for those suspected with diseased breasts, while fighting off
stigmatization, which has slowed the willingness and readiness of
those cured, from stepping out to be counted,” she added.
She said the Delta sponsorship has boosted survivorship, a critical
link in the chain of awareness creation. The voluntary appearance of
survivors at talk shows and direct appeal to gatherings have in no
small way contributed immensely in convincing those indoubt that
the condition is treatable, and curable.
BCI credits Delta for the immeasurable assistance in helping fight off
ignorance, and the allusion to superstitious beliefs, which account
for the surge in cases especially in rural Ghana.
“There is a determined effort on our part to deepen the relationship,
under Delta’s ambitious “kick cancer out” program, and bring relief
to our suffering women,” she stressed