A guideline has been developed to direct the proper use and application of government identity and logos.
The guideline, developed by Brand Ghana under its ‘Ghana Visual Project’, seeks to ensure uniformity in the use of government logos among Ministries, Departments and Agencies (MMDAs).
The Chief Executive Officer (CEO) of Brand Ghana, Mrs. Helen Annan, amounced this yesterday at a workshop held in Accra, to sensitize the leadership of the Ministries, Departments and Agencies (MMDAs) on the Ghana Visual Project.
She said the project was aimed at creating an identity system that aids for easy recognition of Ghana in the world’s programmes and government communications to the public.
Mrs. Annan said the project was initiated after the Brand Ghana Office observed the variation in the colours, design, and the positions of the nation’s brands thus the coat of arms especially on letter heads for government communication and cards for officials.
She said a nations brand should be in order to provide a competitive advantage in an increasingly competitive world adding, that “in essence, countries need to brand themselves because its provides recognition, identification, differentiation and preference”.
She noted that a country’s brand is a nation’s identity that had been proactively distilled, interpreted, internalised among citizen and projected for international recognition to construct a favorable national image.
“Whether a country brands its self or not, it will still activate an image in the minds of the people, so it is important to create and control a positive image on the uniformity of a nation,” she said.
Mrs. Annan observed that countries like South Africa, Kenya, Malaysia, and India among others, that that have developed strong country brands are able to reap the benefits in terms of increased trade, tourism, foreign direct investments, national pride and patriotism.
She stated that it was however crucial that Ghana intensifies its branding efforts to increase her competitiveness in the global arena.
Mrs. Annan called on all to be brand ambassadors and support the brand Ghana office in its project saying that the Brand Ghana Office was developing a package which will include a CD, a book on guidelines, ten extra pen drive and other sample materials for MMDAs in its quest to ensure uniformity.
By Linda Naa Deide Aryeetey