Bosch Ghana, a subsidiary of the leading global supplier of technology and services has set an ambitious target achieving a turnover of 200 million Euros in Africa by the year 2020.
In Ghana, it targets a turnover of about 5 million Euros and 35 million Euros in West Africa.
Mr. Benjy Ofori, Regional Sales Director, West /Central Africa, who disclosed this to the media at a day’s conference organised by the company for its dealers and end users in Accra yesterday said the company would attain its target by strengthening its presence in the markets, provide local training to end users and retailers among others.
The Bosch Group, which officially set up a country office, last year after over two decades of existence in the country via various distributors and agents, is renowned for its Leadership in Mobility Solutions, Industrial Technology, Consumer Goods Energy and Building Technology.
“Given Ghana’s rapid economic growth, Bosch will especially focus on providing solutions and services to demand in the food processing as well as energy and infrastructure industries. We plan to work closely with local partners to ensure the best possible benefit to customers and, on a larger scale, to Ghana’s economy and society.”
He said the company was expanding in West Africa to ensure that its power tools and services were made available to consumers.
“Bosch’s new focus on Africa reflects the strategic importance the company places on Africa and its local workforce. Ghana has many talented, well-qualified people exactly the kind of people we need to help our business grow here,” he said.
Mr. Ofori emphasised the importance of Power tools in increasing efficiency in output and overall growth of businesses.
He indicated that, “the major significance of the power tools dealership event, is to underline the commitment of Bosch Ghana at building and fostering sustainably business relationship with its customers and also build confidence of the brand in the market”.
“We seek to achieve this through strengthening Bosch’s presence in the market, creating brand awareness, providing local training to users and retailers, offering affordable tools and extending our distribution coverage,” he said.
According to Mr. Ofori, the Bosch Power Tools Division was customer-focused and epitomises great engineering progress and has as a result, recorded significant successes in the innovation of power tools, power tool accessories and measuring tools.
“In order to reinforce this customer-centric approach, Bosch in Ghana will be looking at reinforcing its brand visibility in hardware markets through new innovations such as the Bosch Power Box, Specialised outlets and also by extending distribution within key cities such as Accra, Kumasi and Takoradi,” he said.
By David Adadevoh