BIMA ends micro- insurance campaign

Insurance firm BIMA has ended its six months micro-insurance educational campaign for 20 low income suburbs of Accra and Tema metropolis.

The campaign, aimed at making insurance accessible and affordable for the residents, saw officials of the firm explaining to the members of the communities what constitute an insurance policy and how a family could benefit from it, as well as protecting themselves from unforeseen circumstances.

Speaking at the event at Bukom Square in Accra, the Country Manager for BIMA, Russell Haresign, explained that the firm conducted a research last year and realised that there were some misunderstanding and mistrust towards insurance, which prompted them to embark on the educational campaign to change that perception.

He said through talk shows and drama, they had made huge impact on the lives of the people about insurance.

Mr. Haresign said within two and half years, the firm had sold over 250,000 policies to people living in Accra, Tema and Kumasi.

Following this, he revealed that they paid claims totaling, GH¢ 175,000 to ensure people get the benefit they deserve.

BIMA is an international micro-insurance firm, which operates in 16 countries across the world. It commenced operations in Ghana in 2010.

By Edem Mensah-Tsotorme      

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