The First Lady, Mrs. Lordina Mahama, has called on hairdressers and beauticians to be innovative and imaginative to be able to meet the needs of their clients.
Mrs. Mahama said the work of hairdressers and beauticians was changing and that there was the need to deliver quality service to clients in order to stay in business.
She said this during the 12th graduation ceremony of the Greater Accra branch of the Ghana Hairdressers and Beauticians Association (GHABA) on Tuesday at the Accra International Conference Centre (AICC).
She called on the granduants to constantly upgrade their skills to be able to cope with modern trends in the industry.
Mrs. Mahama noted that it was evident that the services of hairdressers and beauticians were needed everywhere in the country and that the trade was a tool for reducing poverty in the rural communities.
She, therefore, urged them to strategically position themselves and be on the lookout for opportunities to improve their trade and encouraged GHABA to train its members to patronise quality products and cosmetics produced locally.
She said hairdressers and beauticians have a role to play in the promotion of made-in-Ghana goods which President John Mahama had launched.
The president of the Greater Accra branch, Miss Tina Offei Yirenkyi, urged graduands to explore new opportunities to expand their businesses.
Miss Offei said that the association was ensuring that members respected international standards.
Miss Offei appealed to the government to avail two rooms at the New Century Vocational Centre to the association which would be used as skills training centre.
Rev. Joyce Aryee, Executive Director of Salt and Light Ministries, advised the graduands not to make money the focal point of their business but to put customers first in order to be successful beauticians.
She said that the right products should be used for customers in a clean working environment which would ensure continuous patronage of their salons.
The overall best student was awarded to Miss Philomena Tordzro who was given a surprise package from the First Lady Lordina Mahama.
The package is an all inclusive salon set up to enable her start her beauty therapy business.
By Emelia Enyonam Kuleke and Jemima Esinam Kuatsinu