ATU launches programme to offer students work experience

Prof. Edmund Ameko(left), in a chat with Ms. Jacqueline Benyi.With them is Ms. Susan Kwakye. Photo: Victor A. Buxton

Prof. Edmund Ameko(left), in a chat with Ms. Jacqueline Benyi.With them is Ms. Susan Kwakye. Photo: Victor A. Buxton

The Accra Technical University (ATU), has launched “Practical Training in Selling and Sells Management” programme to offer students work experience in the financial sector.

The training, which was developed in partnership with Enterprise Life Assurance Limited, would also give students carrier opportunities in the insurance industry and present growth and development.

Professor Edmund Ameko, Acting Interim Vice Chancellor, ATU said the Technical University ACT (ACT 922) required that technical university education in Ghana be guided by certain principles, including the use of competency based and practice oriented approach to teaching, organising and delivery of courses.

He said based on the act, there was the need to team up with Enterprise Life Assurance to provide a work environment for the marketing students by absorbing them into its sales department where the students could get hands on training and experience of the marketing programme.

“This collaboration will offer the third year marketing students the opportunity to have practical hands on training in selling and sales management and marketing communication. They will be distributed across Enterprise Life Assurance’s branches in Accra and assigned to various branch and sales managers,” he said.


Prof. Ameko advised students to take keen interest in the training and also carry the good image of the university by avoiding anything that would tarnish the image of ATU.

The Executive Director of Enterprise Life, Mrs. Jacqueline Benyi said it was vital for every industry to collaborate with an academic sector to promote rapid evolution of business environment and transformation within the academic realm.

She indicated that although business models were different from that of the academics, they share similar needs of investment to boost both positions.

“We acknowledge the fact that universities and companies have different business models, however we are very much aware that some investment needs to be made to cover the two positions before the mutual benefits can be reaped,” she said.

Mrs. Benyi noted that companies which do not have close relationships with the academic community advance slowly, adding that there were keen opportunities in partnership that enhance business performance.

She urged students of the institution to take advantage of the position and practicalise the theories they learnt by working with her outfit to help improve financial security.

Mrs. Benyi said her outfit will organise monthly trainings, team meeting, insurance cover and pay students monthly commission.

By Agnes Opoku Sarpong     


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