Airtel Ghana has chalked another significant milestone, crossing the 60 per cent mark for voice to data adoption rate for customers on the smartphone network, the latest Telecoms Subscriber Report released by the National Communications Authority (NCA) for April 2016 has revealed.
Airtel maintained its outstanding growth in data recording 3.04m data customers and firmly entrenching its position as the third largest telecom services provider for mobile data and internet services.
According to industry experts, with voice subscription nearing saturation, growth in Ghana’s competitive telecommunication industry will be driven largely by mobile data.
Currently, voice subscriptions is over 36 million, representing a penetration rate of 131.63 per cent and mobile data subscriber numbers stands at 18.6m – a penetration rate of 67.29 per cent.
Airtel Ghana has consistently led the growth of the mobile data segment over the past one and half years, recording month on month growth, springing to the number three position and currently exceeding the 60 per cent threshold of total mobile data to voice customers’ ratio on its network.
Commenting on this impressive performance, Airtel Ghana’s Managing Director, Lucy Quist said: “this is truly a remarkable feat and everyone at Airtel Ghana should be proud of this achievement. Mobile data remains the biggest growth segment in the industry.”
“It is also a segment that drives significant value for customers – be it individuals or enterprises. We have seen over the years, for example, how mobile data is empowering young people to connect, learn and grow. To be the leader in this space and to be the telecom operator with the highest percentage of customers subscribing to your data and internet services is truly remarkable,” she said.
Mrs. Quist said Airtel will continue to invest in network infrastructure to boost speed and quality, including the introduction of a second carrier to enrich customers’ experience on the network, stating that, “with these investments, customers now enjoy speeds up to 42mbps in several locations across the country on compatible devices.”
Airtel’s Data Business Director, Jean Claude Domilongo Bope, attributed the performance in mobile data over the period to the company’s ability to “offer customers better value prepositions”.
He said: “Let’s take the current numbers as released by the NCA for example, it simply means that if you take 10 Airtel customers, six of them are also data customers. This is unprecedented in the industry where the closest competitor is doing far less than that.”
Airtel is Ghana’s fastest growing telecommunication network providing communication, connectivity and collaborative solutions to all customers – individuals and enterprises. The company was recently adjudged Ghana’s best Data and Internet Service Provider at the Ghana ICT and Telecoms Award.