Airtel Ghana has launched the Airtel App Store to offer a platform for local mobile application (APP) developers to sell their contents and products to customers for monetary benefit.
The App Store, which will be available to all subscribers, would enable customers to make in-App purchases via Airtel Money.
Speaking at the launch in Accra, Juan Claude Domilongo Bope, Director for Airtel Data Business, explained that the telecommunication company wants to bring locally relevant mobile applications to customers.
He said: “Airtel has resolved to drive local application development by empowering talented app developers in Ghana to monetise their content and benefit commercially from their innovation”.
He said the App Store provides a unique platform for Airtel customers to access applications from the store for free over a period of time.
Mr Bope explained that as more local developers upload and monetise their Apps, the money accrued from purchases would support the local App developers.
He stated that Airtel partnered with neXva, a global provider of white branded app stores, to introduce the initiative, adding that the partnership offers local developers the unique advantage to earn money from their products.
Brian J. Friedman, founder and Chief Executive Officer (CEO) of neXva, said his outfit’s policy was to help local developers to produce local contents that would attract purchases from Airtel customers.
By Claude Nyarko Adams