Airtel Engages Media On Network, Data

Airtel PixThe media in the Ashanti Region has taken their turn in telecommunications giant Airtel’s nationwide educational tour dubbed “Knowledge Series on Network and Data”.

The event which took place in Kumasi was undertaken to provide journalists with the needed information to make informed choices on managing their mobile data needs.

With mobile data services being touted as the new frontier after voice telephony, the Airtel ‘Knowledge Series Train’ that started its journey from Greater Accra Region, through to Central and Western and now in Ashanti, will continue to the Northern, Eastern and Volta regions respectively and thereby completing the full circle of engagement with the media who are key stakeholders in the value chain of Airtel Ghana.

Understanding mobile data services without having a clear understanding of the network and how it operates would have been a missed opportunity as such the presentations started with topics around cellular network services which included voice, SMS, web browsing and multimedia messaging services.

Other topics covered were high bandwidth data services and the challenges facing the industry.

With a substantial investment in the network of GH¢200 million out of which GH¢150 million is on 3G cell sites (data footprint) expansion and optimisation, customers across the country are experiencing superior network connectivity.

This sentiment has been echoed by the National Communications Authority in their March to April 2014 network quality of service monitoring in the Central, Western and Ashanti Regions of Ghana.

“Telecommunications, notably mobile phones services have become an essential part of human activities and therefore, Airtel will continue to strive to provide this basic need to consumers” said Donald Gwira, Head of Corporate Communications, External Affairs and CSR.

Mr. Gwira further commended the media for the massive role they played in the fight against fiber cuts by people who wrongly believe they can obtain copper from the fiber cables and those who steal back-up batteries that support the cell sites when the national grid goes off.

The Head of Data, Kwadwo Okyere Amoako, took participants through the value offerings such as Data Gift Service, Data Roll Over and Airtel Care.

Mr. Okyere Amoako further stated that Airtel’s data bundles ranged across all customer segments and lifestyles with ranges up to 21mbps on Airtel’s 3.75G network.

He advised customers to subscribe to the right package based on their needs.

The Knowledge Series ended with a presentation on Airtel’s Corporate Social Responsibility initiatives. Key focus areas were education, enterprise development, health and environment.

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